Thank You for being “Fashionably fRIENDLY” COUPON
Make the most of YOUR time
with a fast, easy “On The Go” Jewelry Collection!
BRING A FRIEND and
Present this Coupon to enter the Bring a Friend Drawing
Win a Free Piece Of
Premier Designs High Fashion Jewelry!
Wednesday, August 10, 2011
Thank You Coupon for Customers- By Rachel Lantz and Janet Googe
Thank You for attending my Jewelry Show COUPON
Take $5 off your order tonight!
Double this coupon and take $10 off - by scheduling your own show with me. I do shows for you and two, you and a few or you and a slew.
Triple this and take $15 off - by giving me 30 minutes of your time to tell you how my business works. No pressure!
Premier Designs High Fashion Jewelry!
Lena Googe 704-965-6317
At end of show:
I have a little something for each of you to thank you for coming tonight. Here is a coupon for $5.00 off your order. However, this coupon can be the gift that just keeps on giving. You can double it to $10.00 off when you schedule your own personal show with me. It gets even better - you can triple the coupon to $15.00 off your order tonight if you will just give me 30 minutes of your time to tell you more about Premier - even if it's not for you but maybe for someone you know. So, you will determine your level of savings.
At checkout:
Hey, do you have your coupon? Ok - you want to double it right? Let's look at the calendar and see when would be a good time to schedule your show. Now, let's see when are you available to give me 30 minutes? Of course, I give them purse night as an option.
I used this Saturday. I got 2 shows on my calendar and 2 ladies coming to purse night. I thought it was a very comfortable way to ask - I liked it.
Take $5 off your order tonight!
Double this coupon and take $10 off - by scheduling your own show with me. I do shows for you and two, you and a few or you and a slew.
Triple this and take $15 off - by giving me 30 minutes of your time to tell you how my business works. No pressure!
Premier Designs High Fashion Jewelry!
Lena Googe 704-965-6317
At end of show:
I have a little something for each of you to thank you for coming tonight. Here is a coupon for $5.00 off your order. However, this coupon can be the gift that just keeps on giving. You can double it to $10.00 off when you schedule your own personal show with me. It gets even better - you can triple the coupon to $15.00 off your order tonight if you will just give me 30 minutes of your time to tell you more about Premier - even if it's not for you but maybe for someone you know. So, you will determine your level of savings.
At checkout:
Hey, do you have your coupon? Ok - you want to double it right? Let's look at the calendar and see when would be a good time to schedule your show. Now, let's see when are you available to give me 30 minutes? Of course, I give them purse night as an option.
I used this Saturday. I got 2 shows on my calendar and 2 ladies coming to purse night. I thought it was a very comfortable way to ask - I liked it.
Bring a Friend Coupon- By Rachel Lantz
Thank You for being “Fashionably fRIENDLY” COUPON
Make the most of YOUR time
with a fast, easy “On The Go” Jewelry Collection!
BRING A FRIEND and
Present this Coupon to enter the Bring a Friend Drawing
Win a Free Piece Of
Premier Designs High Fashion Jewelry!
Thank You for being “Fashionably fRIENDLY” COUPON
Make the most of YOUR time
with a fast, easy “On The Go” Jewelry Collection!
BRING A FRIEND and
Present this Coupon to enter the Bring a Friend Drawing
Win a Free Piece Of
Premier Designs High Fashion Jewelry!
Thank You for being “Fashionably fRIENDLY” COUPON
Make the most of YOUR time
with a fast, easy “On The Go” Jewelry Collection!
BRING A FRIEND and
Present this Coupon to enter the Bring a Friend Drawing
Win a Free Piece Of
Premier Designs High Fashion Jewelry!
Make the most of YOUR time
with a fast, easy “On The Go” Jewelry Collection!
BRING A FRIEND and
Present this Coupon to enter the Bring a Friend Drawing
Win a Free Piece Of
Premier Designs High Fashion Jewelry!
Thank You for being “Fashionably fRIENDLY” COUPON
Make the most of YOUR time
with a fast, easy “On The Go” Jewelry Collection!
BRING A FRIEND and
Present this Coupon to enter the Bring a Friend Drawing
Win a Free Piece Of
Premier Designs High Fashion Jewelry!
Thank You for being “Fashionably fRIENDLY” COUPON
Make the most of YOUR time
with a fast, easy “On The Go” Jewelry Collection!
BRING A FRIEND and
Present this Coupon to enter the Bring a Friend Drawing
Win a Free Piece Of
Premier Designs High Fashion Jewelry!
Customer Care that will Change Your Business- By Rachel Lantz
Go to Dollar General or Family Dollar get 3 ringed binder.... Get 5 two pocket folders to go inside .
Label them :
48 Hour Thank you Call ( Including Advance Orders)
3 Week Check in Call ( 3 wks After Jewelry is Del to Hostess) 45 Day Check in Call
5 Month Check in call and New Catalog Mailer
R/E Follow-up Call
Print out the Script in Sections as labeled above and put on the left side of folder it belongs with.
After submitting show to PD
Go back into orders and select the show
Go to tab up top and select Packing List
list will appear on your screen
Hit the Pinter button
Place the Packing list in the first folder on the right side, Make a note on your calendar to call 24-48 hours .
Once called, Place that packing list in the next folder - make a note on your calendar to call within 3 weeks after the Hostess receives the bling - to give time for her to get items to the guest.
Continue calling, moving the packing sheet till the end.....once at the end make use of this sheet by giving them a call /email when the new book comes out....you have formed a realationship at this point and they are more likely to respond.
These lists can also be helpful when inviting people to Open houses etc.....you can put a note beside their name how she responded.....etc.
The RE follow-up is one that I made - I feel like this is something none of us like to do , but it is a GREAT opportunity to help a customer and I have found that often they become my guests, Hostesses and attend my events b/c I cared enough to follow-up with them!
THIS WORKS IF YOU USE IT!
I challange you all to try if for just the next 4 shows and see how much your business grows~
Label them :
48 Hour Thank you Call ( Including Advance Orders)
3 Week Check in Call ( 3 wks After Jewelry is Del to Hostess) 45 Day Check in Call
5 Month Check in call and New Catalog Mailer
R/E Follow-up Call
Print out the Script in Sections as labeled above and put on the left side of folder it belongs with.
After submitting show to PD
Go back into orders and select the show
Go to tab up top and select Packing List
list will appear on your screen
Hit the Pinter button
Place the Packing list in the first folder on the right side, Make a note on your calendar to call 24-48 hours .
Once called, Place that packing list in the next folder - make a note on your calendar to call within 3 weeks after the Hostess receives the bling - to give time for her to get items to the guest.
Continue calling, moving the packing sheet till the end.....once at the end make use of this sheet by giving them a call /email when the new book comes out....you have formed a realationship at this point and they are more likely to respond.
These lists can also be helpful when inviting people to Open houses etc.....you can put a note beside their name how she responded.....etc.
The RE follow-up is one that I made - I feel like this is something none of us like to do , but it is a GREAT opportunity to help a customer and I have found that often they become my guests, Hostesses and attend my events b/c I cared enough to follow-up with them!
THIS WORKS IF YOU USE IT!
I challange you all to try if for just the next 4 shows and see how much your business grows~
Tuesday, August 9, 2011
Prayer and Premier- Gary Googe- July 2011
TRUST IN GOD
Train and function as though booking all depends on me, while praying as though it all depends on the Lord.
Say the Premier Prayer (See Below) everyday.
Pray:
Thank you for Joan and Andy and Premier
Ask blessings for your business, for retail, sponsoring, for bookings
Ask blessings for your hostesses and customers and downline
Ask for the words to speak perfectly about your business and open hearts to hear about Premier.
Provide ladies who need Premier in shows, Girls' Nights Out and for a job.
Ask God to guide your actions and help you reflect His will and Premier well.
Put prayer on the mirror and say it twice a day, when you get up and when you go to bed. While brushing your teeth.
Be a person of faith and get better at what you need to improve in your business then trust God to take your abilities
and help you to shine in honor of Him.
If I don't get bookings, it's not a sign that God doesn't want you to have them. That's another Christian excuse.
You cannot be serious as that's judging God and putting Him in a box. It's just wrong.
God gives us the ability and allows us to have a good attitude. You must use your abilities and not blame God.
Get better and get training and trust God, don't blame him.
Know you need more training and learn how to be a better relationship person. We all can get better.
Read Making Friends and Influencing Others by Dale Carnige.
Training in the art of bookings. Seek your upline and sideline for help. Then, apply it.
I will reap what I sow in bookings and in everything.
What I do directly reflects the outcome.
If I do what I'm suppose to, with the right spirit, you will get fabulous results in relation to your life and your business.
Whenever I get a booking, be thankful for them. DO NOT WHINE about the bookings! Go into the show with a joyful heart and spirit.
What do I need to change about myself to better my life and my business?
Give all the honor and credit to God for every aspect of your business. It's not you, it's His GIFT to you. He enabled it and allowed it.
He blessed you.
Ask God in prayer to help you become a better person in all aspects of your life, in marriage, family, etc.
You will sponsor all kinds of people in your business. Most people don't ever sponor in Premier. If you've sponsored one person,
you've done more than many.
There are so many people that need this business, and they don't realize it. Make many presentaions and you will sign up people.
If you have desires to become leadership, you have to continue to sponsor. You can't sponsor and quit. Many quit before you move on.
We have the best retention rate, but we still have loss of people. You have to sign two to keep one. Most people can't stay in self-
employment b/c people won't work and are lazy.
Retention rate in Premier is over 50%. New jewelers, you almost have to sign three to keep one.
We have the best support system in Premier.
People self-destruct by the choice not to do the above ideas and suggestions. There are jewelers in this room who won't make it in Premier
b/c you won't do what is needed to be done. It's that simple. It's not Premier, it's the jeweler who misses out.
Joan's Rookie Club is the best way to keep new jewelers- involves retail and sponsoring. Retention rate is abou 80%
When you sponsor in the midst of the process- you need to commit to training. Monthly training, New Jeweler Orientation, and Designer Training DDT,
Tell them they most likely make it.
Main Reason- Trainings provide: Information and Inspiration (Support and Support)
Zeal will cover many sins. If you are excited, this will cover many things you didn't do.
LIfe is full of choices and decisions. What will your choice be with Premier?
How to Respond to 'No's' -Gary Googe- July 2011
Important!!!
The number one reasons sales are not made are that the salesperson doesn't ask the closing questions.
You must ask for the booking or sale.
Why do people not ask or are afraid of asking.
-Afraid of rejection
-Afraid of hearing NO
Ask enthusiastically
Ask Everyone- Don't assume and talk to the hostess about getting bookings from ladies who couldn't come
Ask Urgently- Be fearless!
Ask Confidently- Assume you are going to get bookings and be proud of our produce
Ask personally- Hold the box or purse and look them in the eye. Personalize it and say,
"I saw you looking at that piece and you can get free or half price for having your own show! Wouldn't you love that, Cindy?"
"Think of how many Christmas gifts you could get free for having me come do a show for you!"
Ask multiple times. Don't just once. A no means, no right now. Maybe later in the show, the gals will change their minds.
Women changes their minds all the time.
Ask assertively- "I'm thinking of it..." "Oh come on, Connie, I would so love to come and get you free jewelry!"
Not pushing but being purposeful.
Ask frequently- Don't be a annoying but sincere.
Ask persistently
If someone ask about your jewelry or compliments, say
"It's premier jewelry, which is my business. I can get it for you free..."
Ask Prayerfully. The Lord knows your life and if you are a Christian, you have access and take advantage of His love for you
and He knows your needs. He understands your desires. Pray to become the person He wants you to become and to help you become
a better jeweler and to apply His love in your business. The Lord is completely in control and will also give you your next home
show as well as your next breath. Trust him and make sure you have a solid relationship with the Lord.
Ask Patiently. If she says no, it's not forever. Be patient and don't give up or judge them with an attitude.
You have NOTHING to lose, other than your pride, when you just simply ask.
Do whatever it takes to make sure the guests understand the hostess plan. Convience the girls that it's in their best interst
to book a show. They will so benefit from hosting!
You will only build a good business when the girls understand fully what they get from hosting a show. Understand it so you can
clearly explain it to them, and so they feel loss or left out by not having a show.
The fear of loss is always greater than the desire of gain! Help them realize what a gift a Premier Show is!
WOW!!! OBJECITONS:
Learn to respond to common objections. Be preapred.
House too small- Close and intamate shows are the best. Have it at a park, church, resturant, friend's house, etc.
No friends to invite- Frank List which helps bring people to mind who you can invite. I'll help you think of names. It doesn't take many to have
a great home show! If it's just us, we'll play in the jewelry and help you find items for your favorite outfits! A few gals is OK!
I'm too busy- I'm glad you're a busy lady, as the busy gals have the best shows and get the most free jewelry. They are out and about
and know people! It doesn't take much time to have a show, and end up with so much free jewelry! It's worth two hours of your time.
My friends have no money- It's completely OK, and they might find the money if they love the jewelry. I bet you know lots of people
that would love to host a show just to get free jewelry! Just have a girl's night and we'll have fun!
My husband doesn't want me to do it- Does he not want you to do it at all or not just at your house? Other places to host it.
Catalog show will work, etc.
I already have to much jewelry- I've never met a woman who has too many shoes, purses or jewelry. If you do, you're the first person I've met.
Just do it for the girl's night or to get free gifts.
I only buy real jewelry- Please understand is that fashion jewelry is what everyone is wearing, including Hollywood ladies. Plus you can
get more of it, at a fraction of a cost? With our economy, more and more families are coming into our High Fashion Jewelry.
I have a friend whose a Jeweler- If you'd like to have a show, I'd love to be a hostess as well, I'd like to serve you in that way. However,
I understand your honoring her. Make yourself avaliable to her and with whomever you can.
I understand that books will not hold. There will always be slower months and cancelations. Most will hold if I learn to do the right things
and build relationships with my hostesses. Stuff happens, and you sometimes can't control it.
However, it should not cancel b/c of your lack of timeliness, your lack of service, your lack of appreciation, or lack of contact.
Overall, you'll build such report with the hostess, and they won't cancel.
When someone books, write a personal note thanking her for becoming a part of your business and inviting you into her home and for sharing her friends.
Thank you for her trust and how excited you are to help her get free jewelry!
She's getting it right away, and she feels good and you begin to build this relationship.
Make it personal, and compliment her or the jewelry she ordered. Personalize it to her life or choices.
Send out reminder postcards (Off of incentive site)
Commit yourself to the ladies and their shows, then you will continue to build report and help them feel excited and respected.
Training Show- Send reminder notices to shows with the mini-catalog for girls who have RSVPed.
If you handle the relationship well, you will cut down on the cancelations.
Handle your calendar, and don't let the calendar control you.
Highlight the days you are avaliable to work. These are the dates you're booking.
This way you have more
Have STAR dates, dates you give something extra on if the gal will book. Dates youlost a show, need a show, near the end of the month, etc.
If they book on a STAR date, they get an extra something special.
They are afraid of missing out on that date, so they will book faster.
If I want shows on the calendar or on certain dates, I need to offer whatever it takes.
It may mean more money on the front end, but so worth it in the end.
Do whatever it takes to book that show.
Use retired jewelry for this incentive.
Every show you do, you must have a booking before you leave. This must happen. Eventually, you'll run out of shows.
This is procrastination on your part, as you continue to put it off, put it off and put it off until their calendar is empty.
"If I don't get a booking, I need to do whatever it takes to get one. Get on the phone, meet people, call past hostesses, open house, etc."
NEVER be embarassed about your Premier Business. Be proud in what you are accomplishing.
Advoide the embarrassment by letting others know how good your business is.
Sponsoring & Bookings by Gary Googe- July 2011
For sponsoring, look for ladies who would be better off because of Premier for them, not for you.
Andy and Joan didn't start this business to make money for themselves. They started Premier for money for missionary work.
That is really the case! Andy was very well off before Premier through Home Interier. He started Premier b/c he was involved
with mission work. The idea of Premier came to Andy in flight from Poland to the US for mission work. He and a pastor
sat together and they discussed this idea to raise money for missionaries. That was the seed that was planted that brought
about Premier. This was not a selfish idea.
God has given me this opportunity to be in your home, and I want to honor you and serve you and share Premier and this awesome
company to you.
We understand you have ambition and need to pay the bills, however HOW MAY I SERVE YOU, MUST be your mindset.
If a customer has an issue, make it right! Ladies change their minds and your objective is to satisfy the customer. You make it right,
and treat it immediately. Treat it like a 1000.00 order. Make it happen quickly and don't drag it out. Take care of business.
Meanwhile, she's talking to her friends and spreading her negativity. However, if you make it right, her words will be different.
HOW MAY I SERVE YOU? This is your motto.
This isn't just another show that you're going to. This is YOUR SHOW. Think this every night. It's not just routine. Give her your best.
Work with an attitude of excellence. If it's just enough to get by, then you're not full-filling God's plan for you or your role in
Premier. The outcome will be less than it could be.
I understand that there are people here and throughout the country who are booking homeshows. I know there are people in this area
who will book with me IF I develope the skills for bookings.
One reason Gary does a newsletter, is to remind people that homeshows are happening, and what the high retail is. Even in this
economy, people are booking and the newsletter shuts down the negaitvity and self-doubt. There are no excuses.
Same with sponsoring, as you just see the list of new jewelers and you realize that you cannot whine about things.
Even more so if the pace of your business isn't going as fast as you'd want to have it.
It's a reminder that peole are working their business.
If they don't buy from you, they will buy from another Jewelry Gal.
You might as well be in on it, but you must work on it.
As a jeweler, you must be responsible for your business and it's success, or you won't remain a jeweler for long.
The only thing holding you back is your own lack of skills.
This is reassuring b/c you can learn skills!.
You must demonstrate a generous spirit and you must invest in your customers and it will come back in your profit.
Understand the nature of your business, as you must spend money to make money.
Self-Employment means you must put in money to make it. Unlike regular employment where they provide.
As a business owner, you must provide for yourself and you must change your mindset to make money.
Be generous to your ladies as customers and hostesses.
Do you offer sales in your homeshows. Think of how much you love sales! Offer your own sales to thank the girls.
If you need more bookings and double the bonus, 12.50 and get that on your calendar.
Don't wait for Premier to offer the promotion, you offer it.
Do a gift with a purchase. You do have to pay for it, and be wise for the best financial outcome, but spend what you need to spend
to get it done.
If someone looks like they want to book, but she's hesitating. If she loves a certaing item, if she does the show, you'll give her
a discount or give her the item she loves. "Honey, if you book this show, please take this bracelet as a thank you from me."
DO WHAT YOU HAVE TO DO TO MAKE IT HAPPEN!
If you are waiting for it to happen, it won't!
BLUE LINE SPECIAL.
Draw a line on the reciept. If they get down to that line in items, one item is half-off, 25% off, etc.
Ladies love sales! We are programed to look for sales and we will buy more to get a sale!
Offer your own sales and you'll get more bookings for things you offer.
I must learn to be gracious and curtious, even to rude people. Love people as they are.
Your reputations depends on it! If not, it will cause you the success of your business.
Just love on people and know that the issues are most likely not related to you, but to something else in her life.
Turn that person into a project to make her life better.
In this business, you will have beautiful people to work with, but you will also have angry, rude and aggressive people.
How you treat them will impact your business directly.
God gives pop quizzes. The hardest customer is God's pop quiz for you. How you react is a reflection on you and God.
Do not prejudge people who will book and who won't. Don't write people off and assume everyone will book.
Ladies you won't believe this hostess plan. I cannot imagine anyone not booking, it's the best way to get our jewelry, other
than becoming a jeweler. Let us come and do a show, and you'll earn so much free jewelry! I don't know why anyone wouldn't
have us over to host a show for them! Let us do one for you to get so much free jewelry! You so derserve it!
See it at, "Now I get to do my booking activity! Who's home do I get to go to next?!"
Watch your temperment in this, as many of are prone to negativity. Know yourself and make those changes.
Catch yourself and don't be negative.
If you have to pre-judge, assume the ALL are going to book! Even those who don't where jewelry.
Different mind set- Shoe Story
Country where there were no shoes.
One salesman says, don't send shoes, no on wears them.
Other salesman says, send so many shoes! No one has them yet!
The no's you'll receive, there are things you need to do to assure that it's not you. If you don't address certain issues,
it might be you.
For example, if you speak ugly, or cuss, no one will want to book with her. That has nothing to do with Premier. It's the hostess.
They are rejecting you then b/c of something you're doing. How you present yourself, inappropriate dress, odor or too much perfum, cussing, etc.
Be a representation of Premier, as they are backbone. Most importantly, honor God in EVERYTHING you do.
Evaluate yourself to see how you can better yourself to make sure the no's are not because of you or because of something
you're doing that can offend others.
Be aware and look quality and professional. Get advice and help if you need.
You are a fashion jewelry consultant need to look that way.
What seems acceptable to you, may not be. Ask your trusted friends or uplines and seek advice.
How you present yourself shows how much you believe in yourself. Have pride in yourself and take proper steps to better yourself.
When you talk to ladies one-on-one you're going to have differnt outcomes about bookings rather than just always doing it in a group.
Nervousness is completely normal. It would not be normal if you WEREN'T nervous. Gear up for it mentally. Prepare emotionally
to say what you want to say it and HOW you say it.
Hostesses are the vital key to my business. Build positive relationships right away, as they are coming in the door. Meet them at the door.
Have everything in place and get there early enough to have one-on-one time with the hostess, and helping set up food.
Remind her that she'll get last minute calls and set her mind at ease. Share with her about how you need her help with staying at the
table.
Gree the girls at the door and have quality name tags to read the name. Be professional and spend that money on labels to get to know them
by name. Call them by name repeatedly, as we all love to hear our names. It validates us a people.
Be real with these people and get to know them. Treat them well and love on them.
I understand it's best for me to home hostess coach rather than do it over the phone. There will be situations where it's impossible,
but make it personal. You need to get to know her and help her to understand the things she needs to do to have the most effective show possible.
She has to also make contacts along with giving you the invite list. Have her call the guests after you've sent out the invites.
Most people won't come unless you are personally invited and make them feel wanted and appreciated for their time. Maybe make it a couple's event.
Treat her as a person with needs I might fill, more than just jewelry. They are real people who have real problems and concerns.
I must be generous to her with my time and other things to establish a relationship as a long-standing customer and friend.
When you go to home hostess coach, take a small give. Get Dollar Store napkins for the show with a note, as an appreciation.
Treat others the way you'd like to be treated.
Be nice. You're investing in this very important person, your hostesses. You want her as a friend and hostess for years to come, and
maybe even a jeweler.
After doing Premier a few years, you should have an on-going list of regular hostesses that book annually, every season, or during good promotions.
Revisit hostesses throughout the year sending Christmas Cards, Birthday Cards, just to check in, and then you're building a relationship.
Call when you don't need something, so that when you do, it's genuine and not using someone.
Everyone is special and treat them that way.
You will develop a customer base, known as Customer Bank that you know and have a relationship with and can serve them.
I must completely explain what she must do to to have a good show. How well her show goes, impacts the retail and bookings.
Take that hostess coaching seriuosly, as it's the foundation of how the show will go.
Example: The game of football isn't the main thing. The groundwork is laid in the practices and the time and effort put into it in preparation for the game.
The show is the playing out of the the practice (The prep, the hostess coaching, the invites, the calls, the relationships made.)
Give the prep of the show your dedication and effort.
Address the 25.00 booking part of the hostess coaching. Double it or triple it to ensure that you'll get bookings.
Regarding the homeshow
Go along to other Jeweler's home shows. JUST WATCH, don't get involved and specifically observe how jewelers book shows.
Offer the girls something attractive and enticing to wear and take home with them, it's even better.
I must do what it takes to make it fun and informative. These are the two key items. This needs to happen.
Ladies need to have a good time and be educated at the same time. Thus, you need to learn as well.
Flipping jewelry, face shape, earrings shape, top styles, fads and fashion, etc.
Show them how to wear the product.
Creat a fun and informative situation, the thought becomes, "I have friends would love to hear this and need to hear this."
The guests evaluate what you're doing and if they should book.
Present the idea of getting free jewelry EARLY on the show. Plant that seed right away. Subconsiously they are already thinking.
Then layer that idea, water that seed, by providing them with a good experience, not wasting their time, and honoring them.
Keep your presentations SHORT and to the point. Don't waste their time. Leave them wanting more. Keep it short.
Be sensitive to the crowd and respect their time. If they feel like the show is long, they won't book.
Show presentation... maybe 45 minutes long. You can't do what you need to do in 30 minutes. Take time to hit every point, be personal,
and do a quality job. Then, after 45 minutes, go shopping. You cannot build your business on a 30 minute show.
MUST use a flip chart. Keeps it simple and you don't forget things. Makes it duplicable for girls who might want to become jewelers.
If it looks hard, then others will think they cannot do it.
I understand I must use a tool to get referrals from the guests for more bookings.
For example: Guest Survey
Just use the guest order forms. You want to know three things:
Information
Do they want to book?
Are they interested in learning more abour the business?
Ask them to fill out the top section, as I'm talking, as I want a record of your attendance today.
Please check the boxes if you're interested in having a show or want more information about the business.
While at the show, look for the boxes and see what is checked so you are aware. If they are still there, talk to them and address
their interest to set up appointments for and Opportunity Presentation or a show on your calendar.
YOU MUST ACT on their interest RIGHT AWAY. Otherwise, their interest will grow cold right away. If they leave, the chances of a show
or sponsoring goes down, down, down.
Regarding my booking activity...
#1, the best booking activities are SIMPLE and easy to understand. (Ex: If you want to book,just keep the gift.)
#2 Make it fun and have them laugh and enjoy the experience
#3 Attractive- Have eye appeal. Make your give away look pretty with bows, a showcase, etc!
#4 Intice them. Make them want to play as they want to see what's in the box.
#5 Generous- "Isn't this neat?" "Isn't this great!" "You mean I get this TOO?"
#6 Pratice your booking activity and don't just assume it will come naturally. It's a technique and needs to be learned.
New jewelers should pratice and role-play with their upline or friends and family.
Practice the verbiage so it comes naturally. Think about it and practice in the car, in the shower, etc.
#7 Booking activities need to bring the customer to a decision to BOOK, not just to think about it. It brings their decision to a close.
Then, if they don't book, you still have close out to ask them again.
I need to use the booking activity as a means of ASKING for the booking.
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