Thursday, October 8, 2009

Outline of Show

I wanted to write you with an outline of how I've done my shows. I hope this helps you, as you plan out your parties. Please know that it seems like SOOOO MUCH the first time you read over it, but I PROMISE after a few shows, it begins to flow well, and seems sooooo much easier. Before long, you won't even need your index cards!

Also, I wrote these all down on index cards and used them at my firstten or so shows. People are so kind and understanding when I wouldexplain that I was new in Premier, and needed my "little reminders" tohelp me throughout the show.

Index Card Number One:Intro:-
Introduce yourself and give a bit of your background, and how youcame into Premier.-Thank the hostess, and give her the jewelrly she picked at yourkick-off show as her "Thank You" for supporting your new PremierJewelry Business.-Use your signs to show the guests what the Hostess is receiving FREEtonight for having her friends over and playing with jewelry. (Gothrough the Hostess Benefits with the guests, so you "plant the seed"of them hosting their own show.)-Have the hostess introduce her guests, and welcome them. Have themexplain why they picked the jewelry (off of your table) that they arewearing, and share why you like that item on them.For example:-I love how the gold flatters your hair-I love that stone color with the shirt you are wearing-Aren't larger items so much fun to wear?!-I appreaciate the simplisity of that piece.etc.

Card Two:-Introduce the Premier Company
By using the Golden Guareentee Sign inyour packet-Share that the company was formed by a husband and wife team, Andyand Joan Horner out of Dallas, Texas back in 1985.-We are a Christian company built on bibical philosophy and have neveraltered from that belief.-The company truly supports their products and stands by their GoldenGuarentee, (read the card to the guests).

Card Three:
Have them open their folders, pull out the Guests Survey Sheets, andfill out the top portion for your records.-They will then be able to make notes on the bottom of the sheet ofitems they like, and might like to purchase after you show the ladiesyour jewelry combos.-Remind them to write down all items they love for themselves, or forChristmas presents or birthday gifts, and not allow the prices to be adeterent. Explain that you will share with them ways to get FREEjewelry at the end of the show.

Card Four:
Explain to them, that our goal as Premeir Jewelers is to help ladiesreintroduce older jewelry pieces they might have in their jewelryboxes, and by mixing it with a few new items from our Premier FallLine, updating their look, and doing so without having to purchaseexpensive new clothing items.Also mention that with the economy in the difficult situation that it is, we cannot go out and spend money on a new wardrobe, as we might have once done.So, jewelry is the best way to update, and invigorate their clothing without having to spend much money.Jewelry can also change the entire look of an outfit, and will look completely different the next time you wear it by accenting it with different jewelry.-Now you demonstrate your jewelry combos. I will help you by sendingyou combos. to use from the jewerly you received in your Promotionalpackage and from your Kick-Off Show!You can also go on the Premier Website, and check out the FALL Combos that they showed at Rally in Texas and get some ideas of what to demonstrate at your show. I try to do between five and eight looks a show, depending on how the guests are reacting to the jewelry combinations.

Card Five:
Jewelry Combos...

Card Six:
Share with your guests, that Premier truly likes to reward the hostesses, as we cannot sell our jewelry on-line, but rather through Homeshows. Because of this fact, Premier wants to show their appreciation to those who welcome us into their homes, by providing such awesome Hostess Rewards.

Card Seven:
Thank the hostess again, and share why you appreciate her so much:For example: She was so generous to support the start of my business...She has been my friends for years, and has supported me through everything...She has a beautiful home, and we're so glad to be here tonight...She's an example to me because...Then, quickly go through the hostess rewards AGAIN, but this time have the guests silently insert their name where you say the hostesses name. For example: Tonight "Angie" is receiving 30% of her total retail sales in FREE Jewlery." They would say their names silently when you say "Angie's" name.Then, explain that our goal is to help Angie receive as much FREE jewelry as possible, thus meaning we need to book three shows from tonight's party to help her!Show the guest your "Tower of Golden Boxes" and explain that this is normally the minimum that hostesses receive for hosting a show. (There will be seven boxes glued together with a bow on top.)Tell your guests that you will send out the invitations (If you're willing to do this. You don't have to, it's completely up to you. I have found that sending out invitations via e-mail saves postage and time, and is so easy to do. However, the decision is up to you entirely.) Explain to the guests that if they decide to host, that the food should be kept to a minimum, and simply costco cooks and tea would be great!

Card Eight:
Then explain the "activity" (I try not to use the word "Game" as I think often ladies tune out then.)Pass or Play:You will pass out the Golden Little Boxes to each person. Inside there will be a number and the person with the lowest number is in the best position!!! They will have "FIRST GRABS" at your "FREE JEWELRY BOX" full of beautiful jewelry. They will pick an item they wish to keep, IF they agree to invite some friends over, welcome you, and play in your jewelry. (Try not to use the words, "HOST A SHOW," because that seems to freak some ladies out.Then, have the hostess pass out the boxes to everyone, and tell go over the guidelines again."Play" means they will support the hostess and welcome you and your jewelry over."Pass" means that they will think about it, and let you know at a later time if they can have you over with your jewelry.

(You'll need to help them to understand this, as sometimes it's confussing. You can also use the words, "Deal" or "No Deal" if you'd prefer.*** Have the hostess walk around the group and ask each girl if she wants to "Pass or Play" or "Deal or No Deal" so that the women have to look at their friend when they make that decision. That decision is between the hostess and her friends and family then. Remember that whoever decides to "Play" gets first grabs at your free basket, and then you go from one to the highest number found in the golden little box.Let me know if this is confussing or doesn't make sense. Remember also to collect the jewelry the women who "Play" take from the box, and put it at your check-out station. Then, when the women book the show on your calenar, you can put their FREE jewelry in a baggie, with a sticky note of their name, number, and date of their show, so you know when to take the FREE jewelry to their party. This will also save you from losing jewelry, by giving it out that night, then having ladies cancel their shows, which will happen. Also, if they say "Pass or No Deal" that just means no in that moment.

Many, many, many women change their minds about having shows once they realize how much free jewelry they could get by hosting a show. So always ask them again at checkout time, if they'd like to get "FREE JEWELRY."

Card Nine:
After you do the "Booking Activity" it's then onto the "Sponsoring Activity." This is very simple, and easy to do. It's also short, which is what I like about it. Have several small menilla (sp?) envelopes and write large numbers on the front. Put the following items in each one.

1. Jewelry- A Premier Necklace, earrings OR Ring, etc.This will symbolize that Premier Jewelers love our product, it's fun to wear, and we get it at 50% off the retail price. Tell them that everything on the table is your "Jewelry Box" and that you get to wear your product as a " walking buildboard" every day!!!

2. Watch- Try to put a Premier Watch in the envelope.This shows that we make our own schedules, and that NO ONE tells us what time to be at work, or what time we can leave. We can have one show a month, one show every three months, or one show a day! We can work every Saturday, or never a Saturday. It's our business, so we make the work schedule. We own our own business, thus we make our own rules and time schedules.

3. A few dollar billsExplain that most women get into Premier because of the incredible income they make! We make 50% of what we sell, so if we have a show that retails 500.00, we've made 250.00 from that one show, in just a few hours! Explain that we can earn over 1,000 for having less than five shows a month! Everyone can use extra money, and this is a great way to make it!

4. Put a Badge, Ribbon, or a Certificate in the envelope(You can buy these at the Dollar Store.)This symbolizes that one of Premier's main goals is to recognize women for all that they do. In a world where women are often not recognized for our true value, the company wants us to feel as important as we are. They recognize us in countless ways, and continue to build our confidance with every show we do.Who couldn't use more confidence?

5. Photo of something that is important and personal to you (This is to show "your story" of why you decided to do Premier.)My photo is of a vacation spot we go to every year, and I explain how I started Premier to have travel money. However, when Chris started losing hours due to government cut-backs this past November, our Premier money helped us pay our morgage. Now that Chris' hours are back up to normal, we are putting that money back into our Travel Fund.So, your photo might be of your family (more time with them), of the Jewelry (owning your own business), of a smiling face (less stress than working two jobs or worrying about money), etc.

Tell the guests that you'd love to share more about Premier wtih them, and as they check out, make sure to ask each one if she'd like to learn more about Premier. If she says yes, :) then take her e-mail address and phone number and tell her you'll contact her (the next day or so) to provide her with information about Premier, and to invite her to Diamonds and Desserts, Purse Night, or a one-on-one get together.

***As a side note... DO NOT BE AFRAID to sponsor other ladies in Premier. Although you are brand new into this company, we are here to support you, thus you are not sponsoring on your own. We will literally walk you through it, and you won't ever be alone to help someone who wants to sign up, talk about the company, etc. We'll be with you to help you do that. So, just contact us if someone wants to learn more about our company, and we'll be there for you! Card Nine:Pass around an empty jewelry tray, and ask the girls to place the jewelry they are wearing in your tray, so you can put it back on the table for everyone to see and play with. (This is ensure that you get back all the peices the girls try on at the start of the show.)

Card Ten:
To close up your show, please thank the hostess again, and explain to the guests how grateful we are for their support and love.Explain to them that the jewelry is your own, so the MUST try it on, see how it looks, play in it, and pick out their favorites!Then, let the fun begin around the jewelry table!!!Things you will need for your show:-Note Cards-Free Jewerly to give away (you can purchase this from Premier (half-off ofcourse) or get other giveaways to put in your "Jewelry Box.") We can chat more about this later. -Tower of Golden Boxes (I have this already made for you, so remind me for it.)-Golden Boxes with numbers 1-20 in them (Use the Premier Boxes your jewelry came in, and if you don't have those, let me know, as I have TONS!!! -Signs to show about Golden Guarentee and Hostess Rewards-Baggies and Sticky notes for FREE jewelry for Hostesses-Your calendar-Hand Mirrors (From the Dollar Store)-Table Cloth-Free jewelry that Hostess picked out from the show you met her at, as our "Thank You" to her.

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