Marketing Plan & Sponsoring- Randy Draper- 2011 Roanoke, VA

Marketing Plan:
Questions that your guests may have of our Premier
-How do you make money in this business.
*We sell jewelry. 84% of our jewely is sold to a consumer and not to a distributor. Women Love Jewelry!
We sell through jewelry shows, trade shows, fundraisers, garage sales, etc. However, we cannot sell it on the internet.
DSA Direct Sales if you can't control it, say no. Example: jewelry on the internet sales.

We make 50% of what we sell. 400.00 show is average per show. Two shows a week and you've made four hundred.


How do you know I'll get paid?
*We get paid first.


Then, you sponsor. Our next way to make money.
10-10-10 Have as many children as you want and no weight gain and no stretch marks.

Is this a pyramid?
NO- first they are illegal. We would not be in business for 26th years if it were.
The top person makes the most money in a pyramid. An anyone can make more moeny in Premier.
In a pyramid, you buys product, which is not how Premier works.
If you work harder, you make the most money.
If the person you sponsored, can make more than you, it's legal.
Everyone has the right to make more money than the person who sponsored them.
This hasn't change since 1986 and will never change, so build your business knowing it will stay like that.


How do you get started in the business?
Everyone comes in with the same start. 395.00
Gives you supplies and services.
Catalogs, postcard invites, auto CD, DVD examples of homeshows, several examples.
Get info. from Premier Momma.
Services track your business and helps with taxes from the reports, ext.
You keep up with your personal expensises.
Cover your freight for a year.
Cover sales tax for us. They file with state of VA.
Lic. in all 50 states and Puerto Rico.
Pre-package the orders.
1800 numbers
Insurance is covered by company for stolen jewelry off of porches or mailbox


29.17 per month for all you get! 350.00 for your annual renewal.
Covers services for another year.
Best money you'll spend all year long, as Premier does all of this. An accountant would charge you 4,500.00 to do just that for us.
You pay for it, and it's a deduction for your business. If you don't pay for it, it's considered a benefit, and the taxes are charged to you.
Like a cruise, you pay a fee and it's all inclusive.
Plus, we have our annual renewal show, and it makes the money for our renewal.


Where does the jewelry come from?
Gold Package 70 items- 2,000 worth of retail product
If you buy the package at the same time as signing up, you'll get 25% discount off of total of 1,000 (what jewelers would pay) 50.00

475.00 40 items- 1,000 worth of retail
40 pieces

Can I pick out the pieces?
No, you don't know what sells and you don't know the variety that you'll need to start.

How do you know they won't just give us the pieces that can't sell?
The company won't make money off of items that don't sell.
The company gives it to countries that are more detrived to give away through missionaries.

4-6 homeshows to make your money back.
You can make your money back as quickly as you can hold 4-6 shows.

Jeweler's Choice-Pay 395.00 and you buy as much or as little jewelry as you'd like at 50% off.


No inventory. You'll have samples to show and wear. You can write off one per every item on your table.
Premier Card- 3rd party finance- zero down based on your credit score.
18.00 dock-fee, and get gold package, you'll get zero interest for six months.
Get reward points on every dollar you spend.


Hold a training show. The night of the training show. You're the hostess and the jeweler.
You'll get all the free jewelry and all of the bookings and all of the profit to help pay off your investment.
Sponsoring jeweler does your show, and she receives a jeweler's allounace of 200.00 for helping her new jewelry.
This helps her new jeweler get off to a great start! However, ONLY if she does the show will Premier comensate her time.


After I've had shows with all my family and friends, how do I keep my business going?
We have wa hostess plan. FREE Jewelry!
Can buy 4-8 items off of the entire catalog, not just the last two pages to pick from!
Get 30% of the jewelry in FREE jewelry!
400.00 show, bought 200.00 in half show, equals a 500.00 times 30% equals 130.00 in free jewelry.
PLUS Bonuses up to 100.00.

So easy to have shows, as women want free jewelry!

HOW DOES PREMIER DO IT???
We have not corporate debt! Premier has no debt! In a company that doesn't have debt, they can stay in business for a long, long time.
Permier is worth over a billion dollars, if it were sold. Which it will never be.

WE pay 8.00 for the show. 8.00 for 150.00. For the bonuses, we pay 3.00 for each. Still a good trade for 20.00 for 150.00.
We get to pay for it, as otherwise you'll be paying for the IRS b/c it would be income verses gifts from the company. So, by paying for it,
we can write it off, instead of being income we're not taxed on.

Find any ad in the paper that will pay 20.00 an hour in the paper. One was found in Dallas, TX newspaper. It was for dancing and modeling, plus tips.

Quick Start- 6 homeshows before 45 days, you'll get 200.00 in jewelry and hold 9 shows, and get 300.00 in free jewelry.
Joan's Rookie Team, Builders, etc. all get more free jewerly.
Award and recognition aspect of our company.


The best part of Premier are the people. Great way to meet new people and make relationships happen!


Jewelry is the number one gift item in the US. 6.3 billion dollar industry. In a down economy, jewelery is still selling. Women show when they are depressed.
However, women are trying to look nice to get a job, keep a job, and women want to feel good about themselves.
What an opportunity we have to be in this business.

Premier will do about 450 million in sales in one year coming this year alone. There is much more room for growth.
The world around us, March 15th, 2011, 50% of workers in US are not comfortable about their retirement. 5 out of ten women at a homeshow aren't very
confident in their retirement planning for their future.

20-49 year old Americans, the bulk of our jewelers, were asked how stressful was their situation? 83% said they are very stressed about their finances.
This is the best time to talk about Premier, as ladies need it.

Gas prices hurting many. 4.00 a gallon 7 in 10 Americans cause financial hardship on their families. Premier can help these families.
Conversations about life should segue into Premier.

"Can you believe these gas Prices?"
"7 out of ten people are freaking out about them, and I'm so grateful that we have Premier to help pay for gas!"
Think about retirement NOW, no matter how old you are.

Premier Jewelers don't worry about retirement, we work for retirement. Oldest jeweler died at 92 in a nursing home, and Andy provided her her commissions
and gave her 2Diamond forever until she died.

It's your business and if you stay active and have a great attitude, you'll never have it taken away from you. What a great opportnity.

55% are unhappy at work. This tells us that if we don't have people to talk to about Premier, we just listen to them complain and need to provide them
an option for them to consider.